Strategic and hands-on Local SEO Specialist responsible for owning the full local SEO cycle for multi-location restaurant/franchise clients. Covers strategy, execution, and performance analysis. 100% remote, high autonomy, collaborative environment.
KEY RESPONSIBILITIES
- Manage Google Business Profiles, local listings, and citations at scale
- Design and execute local SEO strategies, audits, and on-page optimizations
- Drive link-building, digital PR, and authority-building campaigns
- Track and report on local pack rankings, CTR, and organic traffic KPIs
- Collaborate with content, performance, and web teams for integrated outcomes
REQUIREMENTS
- 4+ years of hands-on Local SEO experience
- Proven results improving local pack rankings and organic traffic
- Fluent in: GMB, Brightlocal, Google Search Console, Google Analytics, Ahrefs, Ubersuggest, Moz
- Data-driven, AI-savvy, and curious about new tools
- English C1+ (written and verbal)
NICE TO HAVE
- Chatmeter, Screaming Frog, Semrush, Looker Studio
- Local schema markup (LocalBusiness, FAQ, Speakable)
- WordPress/Elementor familiarity
- Multi-location or franchise brand experience